Walmart+ is gaining momentum, hits 32 million members,

adminSeptember 14, 2021September 14, 2021

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Walmart+ has hit an “inflection point” and is growing its membership at a faster clip, according to a new research note from Deutsche Bank.
The subscription service has attracted about 32 million U.S. households, it said.
The membership program, which includes perks like free, unlimited grocery deliveries to the home, launched almost exactly a year ago.

Walmart’s membership program, Walmart+, is gaining momentum and attracting younger, higher-income shoppers, according to a research note published Tuesday by Deutsche Bank.

The subscription service — which launched almost exactly one year ago — has grown to an estimated 32 million U.S. households, according to the equity research firm’s monthly surveys of consumers. In the note, retail analyst Krisztina Katai said Walmart+ has hit an “inflection point” after months of slower growth.

Read more: https://www.cnbc.com/2021/09/14/walmart-hits-32-million-members-deutsche-bank-estimates.html

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