When looking at an SEO campaign, it’s easy to get caught up in the numbers. How many searches did you average per day? What was the average time it took for a new page to be indexed? How many backlinks did you have?
While these numbers can help give you an idea of how successful your SEO campaign has been, they’re only part of the story.
A successful SEO campaign shouldn’t be judged on its own. Each campaign should be taken as a whole and compared with other campaigns to see how it stacks up against the competition.
If your SEO efforts only include looking out for yourself and don’t consider the bigger picture, you’re probably not going to be happy with the results.
If you’re looking to impress your clients and expand your SEO portfolio, then you may want to take the time to analyze your own SEO efforts.
What can go wrong with an SEO Campaign?
The biggest mistake that newbie SEOs make is to try and do everything on their own. It’s best to enlist the help of a digital marketing expert whenever possible.
If you’re not familiar with the ins and outs of an SEO campaign, you may find yourself spending the majority of your time fixing problems that have been caused by poor strategy.
Hiring a company to manage your SEO campaign can solve a lot of your problems. Having an SEO company on retainer can help you save time and money in the long run.
How to measure SEO success
To get the most out of your SEO efforts, you must measure what you measure.
First, you need to identify what you’re trying to accomplish with your SEO campaign. Once you’ve laid the foundation for success, you can measure your progress to determine if your strategy was successful.
You should measure the following metrics to evaluate your campaign:
- Changes in page rank
- New page rank
- Keyword usage
- Backlink volume
- Click-through rate
SEO metrics you should measure
When it comes down to it, the most important metric you can measure is traffic.
If people aren’t finding what you want to see on your site, then you know something’s gone wrong.
There are a number of ways to measure traffic, but the most effective way is to promote your site and see what happens.
You can promote your site through articles, blog comments, and social media posts. You can also use tools like Facebook live, Periscope, and YouTube to show people where they can watch videos related to your topic.
Keywords
Keyword research is the backbone of your SEO campaign. You need to know your keywords so that you can create content that people are interested in.
The more specific your keywords, the easier it will be for Google to index them accurately.
The best keywords are related to your topic. For example, if you sell bags, your keywords should be bags, womens, and bags for women.
Backlinks
Backlinks are links that flow from your page to other sites. They are counted as an exposure to your page and are indicative of the quality of those links.
You should aim for at least 5-10 backlinks for your page to start with.
Backlinks can flow in a number of directions. They can be internal or external, from your own site to other sites, or from other sites to your site.
The most important thing to remember about backlinks is that they are an indication of trust. If someone is the first to link to your page and gives you a nice mark of approval, then you have a chance to encourage them to link from their site too.
PPC
PPC stands for pay-per-click. It’s a strategy that some businesses use to direct people to their site without having to spend a single dollar.
Instead of paying a company to click on your links, you can direct people to your page for free with a PPC campaign.
To run a PPC campaign, you will need to set-up Google ads that target your keywords. You can use programs like Google’s own Ads service or the OpenRTB platform to run ads.
Conclusion
An effective SEO campaign takes a lot of hard work, but it’s worth it.
The more detailed and in-depth your SEO strategy is, the stronger your site will be.
An SEO strategy that only looks out for you and doesn’t take into account the big picture is not going to be happy with the results.
The only way to get an accurate picture of your SEO campaign’s success is to analyze the data.
The data is what’s going to tell you what worked, what didn’t, and what needs to be done differently next time.
If you take the time to analyze your data, you’ll be surprised by what you discover.
An SEO campaign is a lot more than just a number-driven discussion.
The success or failure of an SEO campaign is measured not only by the quantity of traffic that flows through your site, but also by the quality of those visitors.
